Secrets of Setting Up Targeted Advertising on Social Networks

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Targeting is suitable for products priced no higher than 2,000 rubles. To purchase more expensive products, users usually need more time to analyze the market, learn more about the product, and monitor customer reviews. For such products, it is better to use SEO promotion tools.

Targeted advertising works effectively as a supplement to a functioning website with a filled product catalog. In this case, potential customers will easily follow the link to your online store using targeting.

Use attractive , large format images for art director email list your ad .

Be sure to include a call to action phrase in the text of your advertising message.

Use A/A and A/B testing.

Large standard fonts are preferred . They are easy to read and do not force the user to look closely or look for glasses.

Who will benefit from setting up targeted advertising?
Targeted advertising in social networks

To decide whether you should use targeted advertising or not, decide who you want to show your ad to. The smaller your target audience, the more effective and targeted your targeting will be.

Let's say your company manufactures laboratory equipment. The main target audience is scientists in chemical laboratories. If you place targeted advertising, you will get a high conversion rate. But hiring a promoter to distribute advertising leaflets at bus stops or near the metro will be extremely ineffective.

If you sell mass-market products and your customers differ only in gender (for example, hair dye for a female audience or shaving foam for a male audience), then you should not engage in targeting; you will only waste your time and money.

Targeted advertising works well for the following types of goods and services:

clothes and shoes;

electronics;

cafes and restaurants, night clubs;

business trainings;

additional education.

And promotion through targeting of such goods and services will be ineffective:

construction services (potential clients do not look for this kind of information on social networks).

essentials (too large a target audience).

If you are targeting a small group of potential customers, then with the help of advertising you can “take” one user out of 100, 1000 or 10,000 and ignore the others, thus saving financial resources.

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"Product Placement: Benefits, Risks, Examples"
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If your target audience is too large, your ads will be shown to all users, even those who are not interested in your product. As a result, you will get low conversion and waste your money.

Main types of targeted advertising
Geo targeting
Geotargeting is suitable for companies that offer goods or services in a certain region or area of ​​the city. For example, cafes and restaurants use geotargeting to advertise business lunches to users who are nearby. Organizations that do apartment renovations use geotargeting for new buildings and unfinished real estate.