Often, clinics apply for promotion and later sign contracts with advertising agencies. Their employees call clients whose data is in the patient contact database and offer the clinic's medical services.
It should be said that cold calling of the clinics' client base is an ineffective tool; it is unlikely to help interest the audience. It would be a bad decision to switch to this type of promotion.
In addition, the law prohibits making calls for yahoo email list the purpose of promoting products. Finally, advertising calls from clinic companies are very annoying to most people in the system and do not work. Often, patients refuse to provide their data due to constant calls from clinics. It is better to fill in your contact information on the website to get a more loyal audience.
SMS mailing
SMS messaging in messengers is less often used as a tool for promoting clinics. Thanks to the ability to send messages to users' mobile devices, a clinic company can quickly and effectively inform clients about new services, promotions, discounts and other important events of the clinic, inviting them to visit the site.
This type of advertising of the clinic's website allows you to convey information to the target audience and arouse interest in services among future patients. The importance of the content of the mailing text is difficult to overestimate, it is worth paying special attention to the development of the material sent out and deciding what goals it will pursue.
In addition to promotions and general information, the newsletter can, for example, talk about innovations in surgery or share the clinic’s achievements, new quality certificates, and doctors’ awards.
It is worth remembering that in order to organize SMS mailings, you need to find out the client's email address, phone number and name. This is done either when contacting the clinic or thanks to lead magnets.
This is how the automation of collecting a client base occurs. You can launch a lead magnet from the moment the site starts working and the first traffic appears.
A lead magnet can be in the format of useful files with checklists or recommendations, or in the format of a blog with useful articles and the ability to subscribe to updates. A small file on maintaining oral hygiene can help a dental clinic expand its clientele by 2-3 times.
Proper setup of the lead magnet guarantees a loyal customer base, which will have a much higher conversion rate than cold contacts.
In addition, SMS messaging from the company allows you to maintain constant contact with patients, reminding them of upcoming appointments, doctor consultations and other procedures in this clinic.
This is much more convenient than information about appointments on the company's website. Having received a letter from your medical center, the patient should receive useful information for him. This is a guarantee that he will not unsubscribe from the mailing list.
If possible, record the opinion of customers about your mailing list, conduct surveys. This will help you compile a rating of popular topics for reviews and writing new articles. After you have collected data from several surveys, they must be analyzed and correlated with each other.
If you have several information resources, then decide on which portals you will post relevant materials for the audience. You can also indicate in the mailing that each client makes a personal contribution to the development of your company by expressing an opinion and reviews.