Content Performance Analysis: What KPIs Should a Content Marketer Set?

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Content Performance Analysis: What KPIs Should a Content Marketer Set?
Completo Editorial
Completo Editorial
April 25, 2019
Content
Why Content Effectiveness Is Hard to Measure
Content KPIs for Management
Content Performance Indicators for Professionals
Content should be part of the strategy
You published an article, 100 thousand poland consumer email list people read it. Cool, right? But you weren't hired to write articles, you're running a business. It's important to you whether this article has benefited your company. We'll tell you what indicators to analyze to evaluate the effectiveness of content — separately for managers and specialists.


Why Content Effectiveness Is Hard to Measure
1. Cumulative delayed effect. The client will not run to you to buy immediately after reading the article.

2. Large coverage does not guarantee sales. The content may be interesting, but the audience may not be ready to pay for your company's product.

3. Almost all channels are involved in the lead chain. If a user is subscribed to all or several of your channels, they are influenced by each of them. And it is difficult to determine the contribution of each.

4. End-to-end analytics is needed to track efficiency before sales.

5. There is no single analytics system for all channels.