But the OnlyFans business is very competitive, and couples don't always feel like they've done enough.
Adams' company aims to unlock the mystery of virality, and Brian estimates that Adams currently earns about $5,000 in revenue for every million views of short videos on TikTok.
platform by the amount of money they expect to earn from bulgaria number data each viewer—a metric they call “fan lifetime value.” The data shows that followers who switch from Facebook tend to spend the most.
When Tim Stockley founded OnlyFans with his brother in 2016, he pitched it as a simple way to monetize creators who were becoming the new global celebrities—the same influencers with just a pay button.
In 2019, Stockley told Wired magazine that his site was something of a “complement to existing social networks,” in the same way that “Uber is an add-on to your car.”
Since then, OnlyFans’ popularity has skyrocketed. In financial statements from the UK, where the company’s owner, Fenix International Limited, is based, it says its sales have grown from $238 million in 2019 to more than $5.5 billion last year.
The international army of influencers has also grown 10-fold: from 348,000 in 2019 to more than 3 million today. And they have brought fortunes to the owner: last year, the company paid Ukrainian-American venture capitalist Leonid Radvinsky a dividend of $338 million.
The US is OnlyFans’ largest market, home to a significant portion of its influencer base and accounting for 70% of its annual revenue. Subscribers live in 187 countries, and the company’s management calls Latin America, Europe, and Australia “growth regions.”