Clarify the purpose of Instagram management
Many companies and stores use Instagram in hopes of attracting traffic to their owned media. However, Instagram may not be suitable for increasing traffic to owned media. This is because followers acquired through Instagram tend to complete all of their activities within Instagram.
For example, when it comes to a restaurant's Instagram, people gather information about the store or menu information within Instagram rather than going to the store's website.
Therefore, in such cases, it is more effective not to aim for traffic to owned media, but to build a flow from attracting customers to conversions on Instagram.
Clarify the purpose of attracting customers online
In addition to clarifying the purpose of your Instagram operations, you should also clarify the purpose of attracting customers online in the first place.
You need to think carefully about what media founder email address list you will use to achieve your goal, whether it be your own website, Instagram, or other social media.
Instagram users are relatively young, so they don't like a lot of text information.
After carefully considering the attributes of the people you are targeting, give careful consideration to what media would be best suited to your goal of attracting web visitors.
Create an account named after your store or service
A major benefit of using social media, including Instagram, is increased awareness of your store or service name.
By properly introducing your company, products, and services to users who are not your followers, you can increase awareness and achieve indirect SEO measures by increasing name searches.
Therefore, it is a good idea to make your posts so that people of all demographics can intuitively understand what your store and services are like, and start preparing to gain new followers once you have accumulated a certain number of your company's posts.
summary
What is Instagram SEO? We explained why SEO measures are necessary for Instagram, the advantages and disadvantages of attracting customers through Instagram, and SEO measures within Instagram and external SEO measures.
Instagram SEO measures are different from traditional SEO measures.
Many people would like to gain new followers, increase awareness of their company, products, and services, and use this to improve their business performance.
If you would like to know more, we offer a free consultation.
You can apply via the form below, so please contact us.
What are the SEO measures outside of Instagram?
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