What is Facebook Business Manager?

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Facebook Business Manager is a business account where we manage all the assets and users of our business . It is the famous “business manager”.

Among the most prominent and most used assets we can mention:

With this taiwan email list enumeration we can see that the commercial administrator has many more options and includes the elements that I just mentioned, such as the advertising account.

From the business manager we can do something that is extremely useful: manage user permissions for each particular asset . This is used a lot in marketing agencies where there are many people with access to different accounts at the same time.


For example, if there are 4 people working at the Desnudando el marketing agency, 2 people could work with a food brand and the other 2 people could work with another clothing brand. Then, the assets would be 2 Facebook pages, 2 Instagram pages, 2 advertising accounts and 4 users.

How is Facebook Business Manager different from Ad Account?
With these 3 elements, I suppose you have understood where everything is going. The commercial manager is the tool that encompasses advertising accounts and Facebook and Instagram pages.

To manage client accounts in a professional manner, it is recommended that each client has their own business manager and from there creates an advertising account. In addition to that, they have to add us as users in the business manager, and finally they have to assign our user to that advertising account.

Conclusion: What is a business manager and advertising account?
The business manager is the commercial administrator of our business from where we can manage our advertising account.

Please note that the advertising account can be personal (linked to a Facebook profile) or linked to the business manager of our brand. In the first case, we grant access to users from the advertising account itself. In the second case, we grant user permission from the business manager.