3 reasons to include mass email sending in your digital marketing strategy

[rabiakhatun785]

Whenever we start a digital project from scratch, we always talk about the same thing: the importance of having a digital marketing strategy. The issue is knowing what a digital marketing strategy includes. That's why today we're going to talk about why you should include mass email sending in your marketing strategy.

We all know (or should know) that a digital marketing strategy has several activities within it . Examples include social media presence, actions with influencers, having a website and tracking through Google Analytics or similar services.


Specifically, today we are spain email list going to refer to the importance of the digital strategy we formulate including the sending of mass emails .

In this article we will see:

A tool that helps me a lot in email marketing (and that I highly recommend) is to schedule campaigns based on the user's subscription date. If a user subscribes to my newsletter on March 1, the next day they receive a welcome email, after 30 days they receive another email with relevant marketing information, after 60 days another email and so on every 30 days.

That's thanks to the versatility of email marketing . You don't have to limit yourself to standard campaigns, there's a world of possibilities within email marketing, and you have to take advantage of it as much as possible.


A while ago I wrote about the types of mass emails that can be sent . The idea is to take advantage of this new point of contact and make the user feel that we are really interested . And above all, that the relationship and interest are genuine.

2) Ease
The second reason to send mass emails is the ease with which email marketing campaigns can be created . Nowadays, there are many email marketing platforms with which you can achieve very good results.

Nowadays, it is not necessary to send an email designed in HTML with interactive buttons. The mailing campaigns that worked best for me were the simplest ones!

I have said on several occasions that when I worked at a wholesale technology company, the percentage of email openings started at 12% ( a standard number). When I started to think about it and started doing direct marketing (sending 100% personalized emails with the sole interest of knowing how the purchase had turned out), the percentage of openings rose to 90% .