We are clear about the steps to take for our campaign, but we can do nothing if we do not know the different Guerrilla Marketing techniques that exist in the market:
Flashmobs. This technique is not considered 'advertising', but the movement that it generates by bringing together a group of people to carry out an action that captures the public's attention is very popular in the promotional strategy of many companies. Here we have an example from the CINESA cinemas to promote the 'film festival' among the spectators.
Ambient Marketing . Promotional strategy that consists of georgia phone number data choosing a strategic advertising space in the city, where there is a daily crowd of people, and thus it is more visible to pedestrians. For example, the Piccadilly Circus area, London, would be a perfect space due to the traffic of people, although a hidden spot can also be a public space where several brands have room to advertise.
Covert advertising . This is a classic advertising technique used by companies. It is a type of advertising in which the recipient does not perceive it directly, but rather subconsciously. A clear example of this can be seen today on the social networks of famous people who are in the news, where they promote creams, clothes, sunglasses from different brands that, in addition, manage to get these products to sell out in a matter of days or even hours.
For example, here we have the actor Antonio Banderas publishing a photo on his Instagram profile and behind him a clear example of covert advertising where the insurance company Mapfre is advertised.
Promotional videos . This technique is in fashion among most companies. It consists of making a video, usually telling a story, the making of, a promotional part of a brand... The intention is to capture the attention of users or show the campaign itself. Sometimes, the video that shows how the campaign was made is more successful than the campaign itself. The vast majority choose the Youtube or Vimeo channel for their promotion.
Example of Volkswagen with more than 4 million views.