"We were born to take care of you" 2023 Campaign by MaterCell and Brandformance

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Matercell, a leading laboratory in the cryopreservation of stem cells, chose Brandformance, a regional comprehensive digital marketing agency, to develop 'We were born to take care of you', a campaign that is based on a manifesto video that proposes access to a new medicine: regenerative medicine.

The umbilical cord contains a very rich source of stem cells capable of offering therapeutic responses that were unknown romania email list until 20 years ago. In a friendly tone and language, the manifesto speaks to future parents, and new families, about the mission and responsibility of caring for their children. And about the feelings of protection that are born with the birth of a baby.


“At MaterCell we are dedicated to the collection, processing and storage of umbilical cord stem cells, basing our activity on the quality and efficiency of the processes. We have been storing stem cells in Argentina since 2003, and they currently represent a great opportunity in the treatment of more than 85 diseases.

It is in this context that we have developed this campaign together with Brandformance, which, due to its experience in pharma and health, has been able to capture the spirit of the message that we wanted to convey to families and future parents,” says Fernanda González Cambaceres, Marketing Manager at MaterCell.

“The purpose of this new campaign is to promote MaterCell’s service through a close message, based more on feelings than on strictly medical and technical issues, reaffirming the importance of stem cell cryopreservation. We have created the manifesto video and three audiovisual content capsules supported by testimonies and scientific information told to the general public, developing topics about the service in question and promoting MaterCell as a leading and benchmark company,” explain Alba Amesty and Eze Joulie, CEOs and Founders of Brandformance, an agency with 12 years of experience in the digital marketing market, based on Science, Technology, Design and Strategy, regarding the development of 'We were born to take care of you'.