Feel free to skip to the topic that interests you most:
What is a buyer persona?
How your business should use buyer personas
How to Create a Buyer Persona
3 Real Examples of Buyer Personas
What is a Brand Persona?
Why do you need a Brand Persona?
Brand Personality Example
5 steps to create a “Brand Persona”
What is a buyer persona?
Example of a gym buyer persona
A buyer persona is a detailed description of a fictional character who represents your target audience. The persona is not a real person, but a fictional person who embodies the best characteristics of your potential customers.
You’ll give this persona a name, demographic details, interests, and behavioral traits. You need to understand the persona’s goals, pain points, and buying patterns.
You can give your personas a face using stock photos. Some companies go as far as making a cardboard persona to place inside the company.
The idea is to think about and talk to this customer model as if they were a real person. This will allow you to develop targeted marketing messages for your ideal customer. Your buyer persona will guide everything from product development to the brand’s voice on social media.
Given that different groups of people may buy your products for different reasons, you may need to create more than one persona. You can’t know each customer individually. However, you can create a persona for each segment of your customer base.
How your business should use buyer personas
1. Rethink what you do from your customer’s perspective
Digital marketing analysts often use complicated words that your audience may not understand. With buyer personas, you will be reminded that these are real people who use social media and engage with your content, and that you should avoid using these complicated words.
Buyer personas make you focus on solving your customers' problems instead of your own.
Always think about your personas every time you decide on your digital marketing strategy.
A buyer persona allows you to question whether your recent social media ad campaigns address the needs and pain points of at least one buyer persona? If not, you have reason to rethink your marketing plan, no matter how good it may seem.