In this post, we are going to explain how Content Marketing for hotels is an effective, economical and long-lasting tool to increase reservations.
In many cases, companies in the hotel sector feel that even though they are doing “digital marketing” , their actions are not having a sustainable impact. They are sure that they could get a greater number of reservations.
The “digital marketing” we were referring to in the previous paragraph looks like this:
An email newsletter and cayman islands telegram screening promotional campaigns, which fail to attract a high volume of new customers regardless of new impacts.
Posting photos of your facilities, recommendations, videos, etc. on social media, which may have many views and shares, but which do not end up converting into reservations.
Presence on price comparison platforms such as Booking or Trivago, which leave little room for manoeuvre.
Paid ads on Google Adwords or Facebook Ads, but as soon as the campaigns are stopped, bookings drop.
All companies are looking to increase their turnover without having to constantly be on the lookout for new sales actions.
content marketing for hotels
In the case of most companies in the hotel sector, they have concentrated their digital marketing on newsletter marketing , promotional emails and advertisements. These actions have several problems.