One of the most useful blog post ideas is to talk about product or service updates .
The general rule in content marketing is that the majority of your content cannot be about your products or services , or your business in general. You must focus first on your audience, their concerns, interests, and needs.
But this doesn't mean that none of your content can be about your product or service , you just have to find the perfect mix between both aspects.
So, whenever you make an update on a product or service, it's a good opportunity to promote the changes on your blog . This way, you can highlight the improvements and explain to your current customers how they can take advantage of this information , which is so valuable that it could lead them to make decisions.
Newsjacking means taking advantage of the popularity of news or events in real time, even if they are not directly related to our product/service.
Of course, we can't stop cambodia telegram screening creating quality content that answers our customers' frequently asked questions, but it's also worthwhile from time to time to look for opportunities to link topical and interesting topics, or industry announcements, to our content . Write about topics that are on people's minds at a certain point in time to attract their attention.
You do have to be careful about which news stories you link to in your content though . We all know examples of brands that have tried to find something clever to say about a current event without really thinking about the potential consequences. You don't want to risk offending your audience with a response to a disaster or something politically controversial .