Semrush keywords overview for NGOs

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Are you sure where to start? Fortunately, there are plenty of SEO tools that can help you find and prioritize search terms that will get you higher rankings. Start with a keyword that is relevant to your organization and your potential donors. You can add this keyword to Semrush’s Keyword Research tool , where you’ll find the difficulty of ranking for this keyword and other related metrics so you can identify which keywords have the best chances.

Link building helps you with brand recognition
Being familiar with nonprofits is key when it comes to getting donations, so you need to make sure your SEO strategy includes a way to get your name in front of new eyes. You can do this by promoting content and through backlink generation.

Effective backlink generation involves creating new content that other sites want to share and link back to. In the nonprofit world, a good place to start might be rethinking any annual report and making it easily shareable.

For example, the World Bank has created a report called “ Poverty jordan mobile database and Shared Prosperity 2020 ”. The landing page includes a link to the report that highlights specific statistics and data. A content promotion strategy should not forget to be in contact with editors in the sector who may find this information useful and trustworthy to link to, thus generating backlinks to your NGO’s website.Your site should be user-friendly
While you'll want to make sure the technical SEO aspects of your website are optimized to keep your donors engaged and generate new donations, you also need to keep in mind that your site needs to provide a good user experience.

Below are some easy ways to ensure a good user experience:

Optimize page loading speed: Nobody wants to visit a slow website. Check your page loading speed using Google's free PageSpeed ​​Insights tool .