Features of creating segments in RuSender

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Reddi2
Posts: 258
Joined: Sat Dec 28, 2024 7:23 am

Features of creating segments in RuSender

Post by Reddi2 »

The following contact filtering criteria are available to clients within the platform:

Date added (fixed date, earlier/later).
Activity (opened/did not open, participated/did not participate, clicked/did not click).
Availability in lists (yes/no).
Email address structure (contains/does not contain, equal/not equal).
Structure of other fields (depending on the field type).
Filling a specific segment can be done based on a hong-kong phone number data combination of several conditions – when one of them is met or all at once.

Taking into account the functionality of additional fields and API access, it is possible to implement almost any logic for dividing into segments.

Conclusion: Let's sum it up
Segmentation is a must for email newsletters. It helps to increase personalization and more accurately "shoot" at the interests of customers. Without personalization, your newsletters will look faceless and sooner or later will lead to base burnout.

Serving a large number of segments means increasing the workload of email marketers. But with the right approach, the result will exceed all expectations.
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