Strategic direction orientation
With the final degree of Bachelor in Management and Administration with a Focus on Strategic Direction , students will be trained in the development of strategic thinking for senior management of organizations, including family businesses and consulting firms.
This orientation delves into areas such as financial management and, depending on your choice, the analysis of specific economic sectors, management control and the challenges associated with innovation, adaptation to change and sustainability in business activities.
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Deepening in entrepreneurship and innovation
Designed for those who wish to start or create their own croatia number data company , this specialization expands the training of the mandatory curriculum towards such objectives.
It delves into the impact that the technological environment generates on business activity, innovation management, the particularities of social innovation and business administration , whether these are small, medium or family businesses.
Deepening in business analytics
This specialization covers the growing digitalization of business , the use of social networks and the expansion of big data . It trains students to perform as “data translators,” capable of communicating business needs to technology specialists through advanced skills in analyzing and interpreting large volumes of data in various formats.
It also develops skills to present data and conclusions clearly and precisely, facilitating informed decision-making, which is so necessary for business management and administration. Students can also specialize in business analytics applied to marketing, finance, and machine learning .
Bachelor's Degree in Management and Administration