But how can you use Linkedin to make the most of its features? Remember that the platform is not just a professional space where you can show the latest news about your business, but it is, above all, a social network. Therefore, if you want to get results, there is no other option than to make an effort to build solid relationships with followers through different interaction strategies.
Let's get to work
First of all, make sure your page is properly set up and conveys an appropriate corporate image with a clear and concise description of the company.
That said, let's dive into some of the key points on how to use LinkedIn step by step to maximize the performance of your page.
1. Increase the number of followers
To increase the number of followers on your network:
Involve your employees – there is no better brand ambassador than them. Once they become followers, they can easily share company updates.
Add keywords . We must take into account the different sources of user input to our LinkedIn page. A large part of our visitors can come from both LinkedIn's internal search engine and the Google search engine, so adding keywords to our strategy is always an essential task for attracting traffic.
Make your LinkedIn page link visible . You can use several sites to share links to the network: your website, your blog, other social networks, and even your employees' email signatures. It is important to use these platforms to amplify your audience.
2. Create a Product Page
Product pages are small microsites that are derived from the b2b email lists poland main page. Their function is to bring together a specific and segmented audience to which you can launch much more specific actions . They also work independently, allowing users to follow only the product page without needing to follow the mother page.
So take advantage and create as many pages as you think appropriate, although don't forget the investment of resources and time required to maintain each one. Decide whether it will be focused on the star product , the most profitable product or perhaps the one that offers a greater competitive advantage over the competition.
Find more information on how to create an account here .
3. Post status updates
Include the latest news about your company, your sector, industry trends or other news related to user interests.
Limit your post to 50 characters. Reader engagement will increase by around 28%.
To achieve greater engagement from readers, LinkedIn actively encourages updates to be authentic, relevant and brief.
4. Stay up to date with LinkedIn Pulse
Pulse is a source of the latest professional news tailored to you . You can find content of all kinds, from popular articles to the latest trends written by industry influencers, editors or channels related to specific topics.