Everything is simple and logica

[rabiakhatun785]

The most difficult thing in marketing is to understand what a lead is, why it is needed and where is that very line, when it is a lead and when it is not a lead.

Everything is simple and logical to the point of banality, soon you will understand how useful lead is a term for marketing, business and sales. Over 8 years, this word has become firmly entrenched in my slang, without it, it is impossible to communicate productively with colleagues and clients.

My students at the start do not understand thailand email list what a lead is and ask to explain in simple language what it means. The article presents variations of the term, examples, the main ways of using leads in Internet marketing and sales.

Lead generation in marketing occurs almost continuously. An Internet user, having seen an interesting offer in an advertisement, already becomes a potential client and possibly a future buyer.

At the moment of interest in an advertising offer, a person acquires the formal status of a potential client, or as we will say (lead).

A lead in marketing is the contact information of a potential buyer interested in a company’s offer.

Lead interest is not a guarantee of a sale, it is only the first stage, creating an attempt or opportunity for a manager or an autofunnel to make a deal. The client can change his mind about cooperation at any time.

The marketer's task is to create interest in the company's product, convey it to the target audience with an advertising message, and get the potential client to leave a request on the website, call, or write a question in an online chat or social network.

An incoming call, a request from a website or a question in a messenger is a lead, now we will analyze it in more detail with examples. The final, completed result of the marketer's activity is to get contacts from people interested in the product.

Until we know whether this is really an incoming call, this is a potential buyer, whether he has a real need for the product or he just called to compare prices. In the case of a request left on the site, we do not know whether the person left the correct contact information or not.
Источник: https://conversion.su/blog/chto-takoe-lid-v-marketinge