What Is The Best Email Marketing Service Worth Paying For?

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This will depend on what stage your business is at.

You definitely want to retain ownership of creating the content for each email;

Don't hand content-creation over to some third party because getting to know and understand your prospect is a key component to the overall success of your business.

Don't get lazy.

You need to know this stuff inside and out.

What could be worth paying for and getting somebody else to do for you are the technical things that maybe lie outside your comfort zone.

These could include;

Building landing pages
Growing the email list
Scheduling the emails
Setting up segmentation
Automation etc.
This will vary on a case by case basis, depending on how much time, money and experience you have.

Remember to always ask for specific results for the service being offered (and ideally, in the same niche that you are operating in).

With that being said...


Is Using an Email Marketing Agency Right For Your Business?
Big Brands Send Different EmailsMany agencies specialise in only helping large businesses,

A quick search on Google shows many email marketing agencies which have worked with big blue chip clients.

This is all well and good BUT:-

Emails sent by those type of clients need to be necessarily different to emails sent by a smaller business.

"Large organisations send emails which are low in taiwan number data content, high in visual impact and rely heavily on an existing brand loyalty."
As a small business, you cannot rely on this kind of leverage.

For you, the power switches completely from a visual component to a textual component...

For smaller businesses, it's the words and stories you use inside your email which will get results and not the pictures or visual components.

Don't try to emulate the big business approach to email.

If you try using a visual newsletter, stock photography

They adopt a "one size fits all" approach.

As a small business owner, your best chance of reaching the inbox of your prospect, getting them to open, and then click the email is to speak to them on a one-to-one basis.

You need to email them as if you are emailing a friend.

"You need to speak to them in a one-on-one way that builds up personal relationship develops rapport and enables trust to be established."
You don't have the advantage of an existing huge brand, loyalty, credibility and recognition behind you.

So the words and stories that you use in your emails need to do this heavy lifting for you.

On this basis, an email marketing agency is not the best solution, typically, for small businesses.

This is not to say you can't use one, but be cautious in the type of services you choose to pay for and, of course, the agency you end up choosing...