In the age of artificial intelligence, such a telegram thailand viral paradoxical phenomenon as mass customization is possible. Experts promise that standard methods of selecting clothes using approximate sizes S, M, L will become a thing of the past. Buyers will simply open a website, enter their parameters and receive perfectly fitting clothes.
Global clothing and footwear brands are already far ahead of their competitors in terms of customization. This applies to glamorous, casual, and sports wardrobes.
Sneakers customization is very popular. It is offered by such market "monsters" as Nike ID, Ralph Lauren, Louis Vuitton and Dior. By purchasing Nike's React Element 55 sneaker model, you can try your hand at shoe design.
Ralph Lauren
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The Burberry Bespoke website allows you to choose a fashionable trench coat tailored to your size, style, and fabric of the desired color. The immortal Levi`s offers complete freedom of creativity in the Tailor Shop and Print Bar, which also work on-site. The buyer applies spikes, prints, airbrushing, and chevrons to branded items. Santoni, Prada, and Gucci are not far behind: the customer gives wishes for the design and decor of the items. Famous brands Opening Ceremony, Toga, and Nicholas Kirkwood use the Farfetch online platform, which allows customization of goods.
Brands specializing in clothing personalization are rapidly gaining popularity. They literally put the creation of individual clothing collections on stream. This is how, for example, the American online clothing stylist Stitch Fix works. The client fills out a questionnaire and receives a parcel by mail with clothes selected for him by the best specialists. Russian Afour Custom allows you to customize sneakers. The online studio "Custom Shirt" offers a choice of 150 types of fabrics and 10 types of collars.