Let's get to the heart of the matter.
Would you like to be able to expand your subscriber list right now?
But... you've tried more than once without success, haven't you?
Well, don't worry, because in this post I'm going to tell you everything you need to do to get quality subscribers. Tried and tested strategies.
Prepared?
1.- Simple forms to gain subscribers
If you are looking to expand your subscriber list, the first thing you need to do is design a form or forms that allow you to collect your subscribers' data.
Nobody likes to fill out long forms, so the first tip to get quality subscribers is to make them very simple:
Well visible
They should only ask for the information that is strictly necessary.
That they are easy to fill
And if they are for mobile phones, they should be adapted to this format.
If you do this right, you will see your subscriber database grow very quickly.
2.- A good Lead Magnet, the key to getting subscribers
A Lead Magnet is a high-value gift at no cost that you give to the user so that they begin to empathize with your brand. Of course, at no cost but in exchange for them leaving you their contact information, at least a name and an email.
It is undoubtedly one of the best ways to get subscribers right now , as you are showing them your value as a brand before they have even bought from you.
Do you see how selling is relational ?
By establishing this minimum engagement with your audience, you will be able to get many more subscribers and not just visitors. Subscribers who are already interested in what you do, so it will be much easier for you to influence their final purchase decision, again with email marketing.
3.- Create a unique and different Sqeeze Page
A Sqeeze Page is a Landing Page created solely for the purpose of getting subscribers for your database.
It is the ideal complement to your Lead Magnet , as we saw before. The practice would be as follows.
Let's say, for example, that your Lead Magnet is a specialized eBook.
You must place an image of that eBook on your website, in a clearly visible area.
You must accompany it with a successful message or Call To Action: “Get our guide to getting subscribers for your online store”
By clicking on the image, the user will be redirected to this Sqeeze Page where they must leave their details to download the eBook.
After registering, the Lead Magnet will be downloaded. You will have a new subscriber and your user will have a valuable document for him.
Do you see how easy it is to get subscribers on a recurring basis ?
It works, I assure you.
4.- Facebook Ads campaigns to gain subscribers
For some time now, Facebook Ads has included among its different types of advertising campaigns the possibility of making advertisements to get subscribers or Leads .
That is, data from your potential customers without them having to leave Facebook. These types of campaigns are called Facebook Leads Ads and are used to get subscribers or Leads very quickly and effectively.
I'm leaving you a post on how to use Facebook Leads Ads so you can get more information in this regard.
5.- Pop Up to get subscribers
Pop Ups have become an excellent way to gain subscribers easily , as long as you do it right.
They are one of the best tools for getting subscribers that you can use, because many of them are free and allow you a wide variety of formats and configuration options.
Their deployment model is always related to a Lead Magnet , so you will have to start preparing valuable documentation.
Just make sure they are simple, non-invasive and do not interfere with Google's guidelines regarding pop-up advertising. If you follow these guidelines, I assure you that you will start to gain subscribers at a good pace.
subscriber acquisition
6.- Exit Pop Up plugins to avoid “leaks” from your website
Exit Pop Ups have a similar function to what was described in the previous point, except that the moment they are displayed is when they detect that you move the mouse pointer close to the X to close the page window.
At that moment they appear, offering something or showing you a specific call to action so that you don't leave yet. Many of them are set up to offer discounts on the first purchase or a Lead Magnet again.
In any case, they almost always show you a registration form so you will also be increasing your subscriber database.
The data on Exit Pop Ups speak of a "leak" retention volume of around 12% , which is an interesting volume.
7.- Create a need for your product or service
There's nothing worse than missing out on the best part of something you're interested in and then hearing about it to get you excited, right?
When it comes to making sales, brands have come up with ways to offer discount coupons and very aggressive promotions to those who share these offers among their personal contacts.
You may be interested in: How to get followers on Twitter. 22 strategies to get followers
In this way, you not only get more sales, but also create a viral effect that allows you to get more quality subscribers….
How? Very easy. Tell a subscriber that if they share a promotion with their friends on Facebook or by email (for example), they will receive a special and aggressive discount on a certain product.
And now think about all your friends when they see what you bought and the price you paid for it… How cool is that?
The viral rebound effect will allow you to gain subscribers at a much higher rate , especially if you are an online store.
8.- Exclusive conditions for subscribers
Another strategy for acquiring subscribers that also works very well is to create exclusive promotions or exclusive Clubs for subscribers.
Perhaps through a small monthly payment or other action, they have the option of accessing exclusive, customized products or even promotions and discounts that other users do not have.
This way of gaining subscribers works very well for both online stores and service sites. Of course, you have to adapt it to your business.
9.- Free shipping for subscribers
Perhaps one of the main attractions for online stores is the possibility of shipping at zero cost to their entire subscriber database.
It is a cost, yes, but in exchange these online stores have a large database of subscribers to pastors in the us email database whom they can send their offers and promotions on an ongoing basis, so sales can skyrocket.
get clients
10.- Sending free samples to get subscribers
In certain sectors such as cosmetics, perfumery, hygiene and others, it is very common to send free samples to those who sign up as subscribers.
It works well, if you take into account that you will have to make that investment in samples in order to subsequently get more sales.
In the end, it is usually a very profitable and attractive action that will allow you to attract subscribers who are really interested in your product or service.
11.- Contests and raffles to get subscribers
Perhaps one of the best ways to get subscribers especially through social media.
Who hasn't participated in a Facebook contest of one kind or another, right? And to do so, you'll have to register and leave information such as your email.
Running contests and giveaways is a great way to quickly and easily gain subscribers through social media, if you combine it with an appropriate organic strategy.
Especially if you are working with a content planning for your social networks , you cannot miss this type of action. You will see how your subscriber list increases exponentially with each contest you run.
12.- Notify your potential customers when you have stock
Also very useful for online stores, especially if you have a fast product turnover volume that can leave you out of stock periodically.
If they are impulse-selling products such as fashion, technology , etc., you can ask your potential customers and those interested in those products to register as subscribers so that you can inform them when you have stock of that product or when there are products on sale.
It is a good strategy for attracting subscribers because it will also allow you to quickly identify potential clients and their tastes and interests.
Amazon does this not only when a product is out of stock, but also when the price of that product fluctuates a lot over time and you want to know when the lowest price will be available to buy it.
To get this “lower price” advantage, Amazon suggests you subscribe to be notified later of this situation. Again, you will be expanding your list of quality subscribers with great potential.
13.- Notice of sales, discounts and promotions
The same thing happens with sales or certain special days, in this case like El Corte Inglés does during its “8 golden days”.
They work continuously to get subscribers to their database , to later send personalized messages with direct access to the products they have on offer or promotion at that time, whether on specific dates or on a regular basis.
14.- Take care of your subscribers with care
Finally, the best advice to help you continue with your subscriber acquisition strategy over time: don't overwhelm anyone .
Don't be invasive or annoying. Many people insist on sending a lot of emails and the end result is just the opposite. We don't get subscribers, but rather unsubscribers.
Personalize your messages
Treat them with great care, make them feel special
Give them some kind of benefit on an ongoing basis. If it weren't for them, your sales wouldn't be there, right?
What did you think of this Guide to getting subscribers for your email marketing?
Yes, I know, it's a long guide, but the truth is that it's not that difficult to implement. Just go step by step, little by little, and establish actions.
We have implemented almost all of these actions ourselves or with clients successfully, so I can tell you that they do work.