What data should be used to give credibility to an offer?

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Depending on the content you are offering, you can use certain numbers that indicate the interest of other users. Here are some examples of how data can increase the perceived value for future leads:

Shares : How many times has that content been shared on social media ? Including buttons to encourage this action is one way to increase this number.
Subscribers: How many people follow your content ? This could be because they receive your newsletter, follow your blog or any of your social media channels. Online popularity is measured by indonesia email list adding these numbers together.
Attendees: How many people registered for your last webinar or attended an event or presentation you hosted? Showing references of past success is a way to reinforce upcoming events.

Downloads: How many people have downloaded your latest ebook , presentation or document? There is no more effective phrase to reinforce the value of a piece of content than saying people have already read it.”
Views: How many times has a video been viewed ? By providing this data to a third party, such as YouTube, you give an image of greater transparency because the user can verify it as it is public information.

You see, there is a lot of data at your disposal. But don't forget that it's all about being credible . It's a bad idea to exaggerate them in order to try to project an image that isn't yours. Trust is earned by telling the truth, that is, using real numbers.