THE DIGITAL COMMITMENT OF THE TOURISM SECTOR

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The tourism sector's commitment to the digital environment is being reinforced by the need for companies to adapt to the new demanding and unfaithful tourist, with the aim of capturing their attention through new marketing models.

In recent times, the Inbound Marketing iceland email list methodology has emerged with great force , which allows for the development of a comprehensive digital marketing action, expanding the scope, optimizing the processes and improving the results (see data on the effectiveness of inbound marketing) , adapting perfectly to the need to generate unique and unrepeatable experiences:

1- Generate a consistent multi-device experience

Companies in the travel industry must maintain a seamless and fluid brand experience across all devices to ensure engagement with their customers. Offering a simple, useful and relevant experience will significantly improve conversion results.

2- Create quality content that is relevant to the user.

Inbound Marketing is capable of offering what the new tourist is really demanding. The better we know our clients, the better and more personalized our content can be, which will help us to attract increasingly more qualified traffic, improve our conversion rates and build loyalty, improving the company's LTV (Life Time Value).