In this section I want to tell you about some specific actions that you will have to take to get your business moving online.
Especially when you start your new online project, you need to carry out 4 specific actions. They are usually the basis for any company today, but they are even more necessary in any marketing strategy for entrepreneurs .
Digital Communication
Critical for your online business if you want to get sales and not just visitors. You can have restaurants email database the best product or service and the best price, but if you don't communicate every day and become relevant, no one will buy it from you because you are a nobody.
Think about it, if you were HP, everyone would buy that product… but who are you? The relevance you gain on the Internet is directly proportional to the volume of sales and customers you can get.
Online Visibility
Just having a website or online store will not get you sales. A good online marketing plan for entrepreneurs involves attracting quality traffic so that your audience knows about your product.
So you will need to invest initially in getting quality traffic to your website, otherwise no one will see you.
Sales System
Perfect. You already have your website and you are also getting traffic. How many sales are you getting?
Unfortunately, 95% of visitors leave your website without buying . That is why, to prevent your investment from becoming an expense, you must design a sales system that allows you to return them.
And that involves designing a methodology to obtain Leads and subsequently influence their purchasing decision (marketing) to convert them into customers.
You must provide a differential added value
What is your added value? Why should I buy from you?
An important part of the digital communication strategy that you must bring to your online entrepreneurial project is your added value. Your audience must know it, understand it and appreciate it, otherwise you are just another one and it will be more difficult to get sales.