Telemarketing Scripts for Small Businesses

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And engagement and conversions are what typically drives your business, not the size of your email list . Read on to learn more about when it’s good to use double opt-in . Make unsubscribing easyas an email marketer, one of your main goals is to grow your email list . And while you’re investing a lot of time and resources into getting people to sign up for your emails, you also need to understand that they may unsubscribe at some point .


There may be many reasons for this . For example, they no longer bahamas email list can use your services because they moved to a new location . Or they already bought a similar product elsewhere . Whatever the reason is, there’s no point in holding a grudge and forcing people to stay on your list . By making the unsubscribe process difficult, you’re risking:best-case scenario: they’ll ignore your emails or move them to a folder they never open, worst-case scenario: they’ll report your emails as spam. Both of these outcomes lead to bad deliverability and lower return from your email marketing campaigns .


So here are a few pointers that’ll help you ensure your unsubscribe process is easy:don’t require your subscribers to log into your app to unsubscribe, as they may have lost their access to ittell your subscribers why they’re receiving your emails in the first place, for example, in your emails’ footer or the unsubscribe page provide a one or two-click unsubscribe process through a hyperlink in your message footer use a common phrase like “unsubscribe” as your hyperlink text so people can quickly find it in the message make the unsubscribe link big enough so that people using mobile devices will be able to click on it easily avoid using dark patterns or tricky copy on the unsubscribe page and by all means, don’t hide or push your unsubscribe link down this far from your email content:email marketing mistake - pushing down the unsubscribe link far away from the message content .