By not just a picture but with content, history of germany email list the product, who usually purchases this piano, and videos. 2. Socialability - Communication at all avenues: Twitter, Facebook,. I got overwhelmed by having to many social profiles for our business and wasn't able to dedicate the proper amount of time to each. Quality over Quantity.(Remember earlier I mentioned that the piano industry has a lot of "seasoned experience", you should have seen their face when I said Twitter & Blog.
3. Site organization: I re-catagorized the information so someone who has zero knowledge about the piano could find what they are looking for. Make it SIMPLE!!! (More on this below) 4. Customer Testimonials - I asked had each employee ask their clients for a testimonial. This worked ok, but there is no enjoyment for the customer. Therefore, I set up a section on our blog for customers to submit "Their Steinway Stories" This has just started but, we are planning a big marketing campaign on this.