Why is it important to develop it?

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If we want to go beyond generating traffic and increasing our online presence, if the goal is to generate leads and convert those leads into clients, we must create a well-thought-out process and a well-designed and executed editorial calendar based on guidelines.

But why is it important to develop an efficient content strategy? Because it will allow you to take advantage of these benefits:

Generate added value: You can go beyond vietnam email list offering a product or service or create communication that transcends a simple press release.

You help the user to understand the sector: You teach them how to choose the product that best suits their needs, ensuring their subsequent satisfaction.

It makes you a benchmark for quality in your field: You can start from a foundation of trust generated thanks to good content.

How to create a content strategy?

Just as every brand is different, so should every content strategy be.

There is no formula for how many pieces of content to create, when to publish them or how to approach them, but we can identify a series of steps that will help you develop a unique strategy tailored to your brand.


Know your situation: Analyze who you are and what you offer, but also who your competition is and what they are doing. It is also important to find out what people say about you, that is, what your reputation is and how your brand is valued on the Internet.

Define your goals: Ask yourself this question: “What am I looking to achieve with this strategy?