Although there may actually be many more, I want to leave you with a summary of the main ones that you may need to work on for your website and your company.
1.- SEO Consulting and Audit
Whenever you start a positioning project, your SEO consultant should know that the starting point is the most important thing .
There is no point in running SEO campaigns or getting backlinks if the website is not well built, is slow, has internal SEO problems or the website is penalized by Google.
For this reason, SEO auditing is essential to detect problems, solve them and thus start interior designers email database the entire SEO strategy on the right foot and achieve results that translate into traffic, leads and clients.
2.- On-Page SEO Optimization
Once the SEO report or audit is complete, your SEO specialist should begin working with the On-Page SEO analysis .
This optimization analysis works directly on your website and involves not only fixing errors , but perhaps also making modifications to make your website faster, etc.
Some of the most important areas of work that you should do within On Page SEO are:
Web architecture, usability and user experience
The loading speed
Keywords
Tags and meta tags. They define the on-site SEO of your website
Friendly URLs
Images and multimedia content
Internal links and Linkbuilding
Etc..
3.- Keyword Research or keyword study
The basis of positioning is the correct definition of keywords and their use within your website.
Therefore, your SEO consultant must carry out good keyword research to determine which are the best for positioning, those capable of generating more traffic and more conversions.
4.- Content creation and optimization
And of course, any SEO project must also include an SEO consultancy of all the content created to date , to see the themes, keywords that rank, the traffic they generate, etc.
Once this is done, the SEO consultant will have to work to design a good content strategy that starts from your company's objectives and advances on the one hand towards SEO (positioned keywords) and on the other hand to impact your target audience with content that positions you as an expert.
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5.- Linkbuilding strategy
Link building is one of the most complicated positioning strategies and, at the same time, one that requires the most time.
Therefore, it is very likely that your SEO consultant will have to delegate this task to the specialized SEO staff of his company or positioning agency.
The objective of a Linkbuilding strategy is to obtain external links to your domain, from other domains with good authority to improve the SEO of your website.
These links can point to your commercial pages or blog posts (depending on how your SEO specialist defines the strategy), but in any case the result will be that your keywords will be positioned in the top positions on Google .
And the more keywords in the TOP 10, the more traffic, leads and potential customers.
6.- SEM campaigns / advertising on Google Ads
The main objective of carrying out SEM or Google Ads positioning campaigns is to attract quality traffic to your landing pages or to your website.
Nowadays, getting traffic is the least of a company's problems. All you need is for your SEO consultant to organize and optimize advertising campaigns on Google Ads and you'll have all the traffic you need.
And if they are well done, it is very high quality traffic.
Of course, always work against a specific Landing Page and if you can, enable Marketing Automation tools to influence the decisions of those who are already potential customers.
7.- Results reports
Finally, like any business, I'm sure you'll want to know what you're investing (not spending) your money on.
That's why your SEO specialist should provide you with monthly results reports that show you what your company is doing and how it is doing.
The first few months will always be about web optimization and On-Page SEO, and probably from the third or fourth month onwards, you will begin to see tangible results in web positioning.
Don't forget that SEO doesn't work in the short term, even less so if your company launched its website less than 6 months ago ( Sandbox effect ).
A realistic time frame for SEO to start showing good results from what is being done could be around 8-10 months , always depending on what is being done and your sector of activity.