How hotels can stay engaged with their guests while planning for COVID-19 recovery

samiaseo222 · Post by **samiaseo222** » Sat Jan 25, 2025 5:44 am

Without a doubt, the travel and hospitality industry has been one of the hardest hit by the COVID-19 crisis.

Almost overnight, travel came to a sudden halt, causing resources to be cut, budgets to be tightened, and public health and safety to take on renewed, paramount importance. These unexpected challenges are forcing hospitality businesses to completely rethink the way they communicate with their consumers . As hospitality and tourism marketers , we help our clients keep audiences and customers connected and engaged, while coming up with a roadmap for recovery in a post-pandemic world where the rules have undoubtedly changed.

While it may seem like we are in the eye of the egypt email list storm right now, if we take advantage of this time to implement smart strategies , hotel and tourism marketing teams can emerge from this stronger, more agile, and more in touch with customers than ever before. Customers are the key.

Why user-generated content is essential for consumer engagement and long-term COVID-19 recovery
To combat lockdown-induced boredom and uncertainty, people are creating and consuming massive amounts of content on social media as a way to connect with others. Daily usage of YouTube and TikTok has grown by more than 15%, while usage on Facebook, Instagram and WhatsApp has increased by 40%.

Not only are social media channels great for reaching captive and growing audiences, but the content people create there has the potential to revitalize all of your marketing activities.

User-generated content is viewed by consumers as trustworthy, authentic, and influential , not to mention it is freely available and created by millions of people every day.

While tourism destinations and hospitality companies have been leveraging UGC (user-generated content) for years, the resource constraints facing brands today make UGC even more essential to the success of tourism and hospitality marketing strategies post-COVID-19.