If we talk about your competitors , the reason is very similar: they take it seriously every day . Taking care of the public image is essential for successful companies, because that image is what consumers are left with. And although the image of a company depends on more things, what the media shows is very important because of its proximity to potential customers and how reliable they are for the public.
We can see that there are clear reasons for this type of bulgaria email list media treatment that may not be in your company's favor. It is possible that at some point you have not responded when they have called you (if they have), you have not known how to approach the matter, you have lied or you have made some other mistake.
This practice is very common, especially in SMEs. Control of social media is delegated to someone who has no training in this field, usually to the youngest person in the company or to a family member who uses social media for personal, non-professional use. It is very important that your company's social media is managed by a professional who knows each platform perfectly and selects which of them our brand will have a presence on, depending on where our target audience is located.
Social media into all of your company's communications . Including your social media in brochures, posters, and other corporate materials for your brand allows you to integrate the online and offline worlds and will allow you to generate more visits to your social media profiles.
Don't use images in your posts . 90% of the information our brain receives is visual. Most users respond better to a visual stimulus than to text. As they say, a picture is worth a thousand words. If we want to reach our customers, we have to attract them with creative images that produce a memory of our brand . This is reflected in the unstoppable growth of the use of social networks by users based on visual content, such as Instagram, with a 47% increase in the frequency of visits in 2016 .
That is why it is important to give importance to relations with the media , because even though we are in the age of social networks, the media continue to be key agents of communication.
Taking care of your public image is essential
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