Every company is different, an SME and a startup do not have the same needs , so their internal and external communication strategies must be different.
Agency employees are always up to date with the latest technologies , whether it be social media, mobile apps or different types of software, such as HubSpot , a global reference platform of thailand email list which Bannister Global is a partner in Spain. Something that can be complicated if your work is not 100% focused on it.
Once you have created an attractive content, you have to try to get it to the right people. How many times have we had a problem or a doubt and searched for an answer on Google?
Surely more than once today. Statistics show that it is essential to be among the first three results or, at least, on the first page. For some reason, it is often said that the best place to hide a dead body is on the second page of Google results (not to mention the third or fourth). Hence the importance of so-called SEO, the optimization of web pages for search engines .
Good content has to take these factors into account and determine what terms our potential clients can use to search for the products or services we offer. These are the keywords , around which we organize the content, without losing naturalness, of course, because people come first and search robots come second.
Having the support of experts who are able to provide a more objective view of a company's communication needs makes it easier to detect opportunities and risks , since part of their job is to be informed about new trends and know what competitors are doing.
How can I keep up to date with the latest trends?
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