How to Build Telemarketing Strategies for Customer Retention

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If you’re building html emails, you can hyperlink virtually anything – a . Piece of text, an image even a gif, or a call-to-action button.For plain text emails, . Including a url directly may result in automatic hyperlinking or require manual copy-pasting by the . Recipient.Which approach should you use? Generally, html emails are preferable, especially for tracking purposes.Before we . Go there, however, there’s one more thing you should keep in mind.


It’s important to . Keep your text-to-link ratio, which you can read more about in this post on improving . Your email deliverability.Tracking utmsone of the key advantages of using html emails is tracking. . The two algeria business email database main things that you can track with emails are message opens and link . Clicks.The first one’s achieved through the use of a small static image that’s loaded along . With all the other images within your email.


That said, if your recipient doesn’t load . The images within your email, you won’t know whether they’ve actually opened it or not.The . Click-tracking is achieved by using an extra domain that’s added on top of your email . Links. So, if someone clicks on one of your links, for a split-second they’re taken . To a domain that’s used only for tracking purposes and then onto the page you . Wanted them to land on.


You can see what this looks like, by hovering over any . Link within your email inbox:what email tracking looks like and how it works.For more insights, . You can add utm parameters to your links if you’re using google analytics. This will . Let you track your email campaigns in your ga account and provide you with more . Information about your subscribers’ behavior and preferences.You can learn more about this in our post .