2. Find your brand voice and story

Description of your first forum.
Post Reply
fomayof928@mowline
Posts: 487
Joined: Sun Dec 22, 2024 4:02 am

2. Find your brand voice and story

Post by fomayof928@mowline »

For example, if you get a high volume of customer service requests on social media platforms, you should make sure resources are allocated toward monitoring those accounts and responding in a timely manner. You can use a social media tool like Sprout Social’s Smart Inbox to help different team members quickly delegate and assign each social media message as it comes in.

A screenshot of Sprout's Smart Inbox filtered for the tags cyprus b2b leads coffee and latte. Only messages with those tags appear in the inbox.

Sprout’s Inbox not only lets you assign cases to individual team members, but you can also enable approval permissions so that these critical messages are reviewed for brand voice and tone before they’re published.

It’s critical to establish these workflows, no matter who your audience is. Social media interactions are entirely public facing, meaning their impacts extend beyond the individual who requested support. Acknowledging your customers on social media—whether they’re giving praise or feedback—builds brand trust, and in turn, brand loyalty.

Create a unique voice that represents your brand and makes it feel approachable to people in your audience. Maintaining a consistent brand voice across all channels will make your brand more recognizable and memorable.

Fitness apparel and accessories brand Gymshark does this by taking a more informal approach to their social content. Instead of creating like a brand, they post like fitness content creator.
Post Reply