Website changes without an SEO specialist – what are the most common dangers?

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When planning changes to your website, you certainly want to maintain a good position in the search engine and enjoy high traffic on the site. Therefore, before making any changes, contact an SEO specialist. Early consultation will save the platform from falling in the search engine position.


If you decide to change your website without the help of an experienced SEO overseas chinese in uk data specialist, you are taking a big risk. Changes on the website and search engine positions are the main topic when introducing a new design or changing the link structure. In fact, when introducing a new website to the network, with a new sitemap, without specialist SEO knowledge, you risk:

your website's decline in search engine rankings,
decrease in traffic for specific keywords,
reducing traffic on your website,
reducing the profit from your business.
All negative consequences during a change on the site are caused by a lack of specialist knowledge of positioning. This happens because when introducing a new site, the webmaster changes the layout of subpages, content, headings and introduces new code. All this causes the Google robot to get lost and thus has to index the entire site again. As a result, the algorithm checks the entire page again, the compliance of key phrases and subpages.