During the winter sales, many SMEs and self-employed people increase their turnover, so if you have an online business, you should not miss this opportunity.
The sales period is a good time to increase the visibility of your brand, build customer loyalty or even launch new products . The secret lies in planning.
Keys to planning a good sales strategy during sales:
1. Make a thorough inventory
It is advisable to take stock of your stock before the sales period, from which you can design a discount plan for the different products. To maximize your profits, you can start by applying a 30 percent discount and gradually increase it as the stock runs out.
2. Don't limit yourself to direct discounting .
Don't just lower the price of your products during the sales period. There lebanon mobile phone number data are different ways to get your customers to buy more. For example, you can offer free shipping for purchases over a certain amount, apply discounts for the purchase of a certain number of items, or include a new product as a gift that you are interested in promoting. Another alternative is to send "recovery coupons" to those who have not made a purchase for a while to encourage them to participate in the sales.
3. Advertise the discounts
If you have an e-commerce business, social media should be your main ally. Let your followers know that the winter sales are coming soon and launch campaigns segmenting your audience according to their interests, so that you can offer them the products that best fit their profile and needs. Don't forget to run an email marketing campaign or send an SMS to your customers to let them know that the sales period is starting, making sure to include a call to action.
4. Apply a flexible sales strategy
Before the January sales begin, it is advisable to plan a sales strategy that includes the products you are most interested in selling. Give them greater visibility in your online business and make them the protagonists of your advertisements. It is also essential that you analyze the behavior of visitors on a daily basis to determine which products are working best and vary the offers depending on the interests of the buyers. For example, you can include a 2X1 consisting of a high-demand product and another one with less demand.
5. Build customer loyalty
You can take advantage of the sales period to build customer loyalty through different strategies, such as post-purchase coupons, which serve to encourage people to buy again by offering them a credit or discount on their next purchase. In this case, don't forget to set a deadline, as this will generate a sense of urgency.