404 errors in the store – how to create them?

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According to experts, a 404 error page does not have a negative impact on the website's positioning if there are not too many of these 404 error pages on the website. Customers may feel dissatisfied when such a page is often displayed to them, especially if it had a high number of visits before. The lack of traffic will certainly be read by Google robots, which will lower its position in the ranking. 404 errors in the store should be used when a change in the assortment is made. In such a case, you should try to ensure that the 404 page contains the necessary information and is attractive to the user. The task of such a page is to maintain the customer's interest. This can be done by placing a search engine on the 404 error page, thanks to which you can find the content you were originally looking for. Another good way is to add links to such a page, leading to the main page of our store and other useful subpages.

A short message that will catch the customer's attention and allow them to gambling data usa understand the reason for the lack of the subpage they are looking for will also work well. 404 error pages must be visually appealing, attract the customer and encourage them to browse other subpages of the store. Interesting and cheerful graphic content or a catchy slogan referring to the store's industry is a great solution. Before deleting a subpage, it is worth considering its positioning and the number of visits. As a last resort - if it generates a lot of traffic on the site, it can be left. Positioning is a difficult and tedious process, it is worth taking care of its effects.

301 Redirects
It is not always necessary to remove the product card, especially if the product is temporarily missing from the store . 301 redirects mean that after clicking on the page with the missing product, the customer will be automatically redirected to another subpage. The address may refer, for example, to a subpage of a similar product from the offered assortment, the parent category of a given product or to the home page. Leaving the page in the store structure, replacing the old product with a new one with similar features and changing the description and most important information in the product card is a good solution when the address of the subpage of the missing product did not contain the ID number or other information needed to identify the given product.