About the Author
Jiuzhilan focuses on search engine optimization and information flow advertising optimization, develops network marketing related technical products, and truly helps business owners improve marketing efficiency and effectiveness, and is committed to becoming a technical service company in the field of network marketing. "Jiuzhilan Interview" is an interview with KOLs (key opinion leaders), well-known experts and marketing executives from multiple fields and industries, interpreting cutting-edge marketing theories, sharing marketing practices, and exploring new marketing trends. It aims to open up ideas and guide innovation for enterprises and marketing professionals.
Table of contents
002 Preface: One Marketing World, Multiple Vibrating Colors——Li Guowei, President of Wenyuanda
004 B2B marketing, the ambiguity between people - Summary of 15 years of experience from the brand and communication director of General Electric - Li Guowei, President of Wenyuanda
010 The transformation of traditional enterprises under the Internet thinking is a compulsory course and in-depth thinking——Former Brand and Strategy Director of Oriental Yuhong Group·Chen Zhijie
018 Marketing Guide for Startups - How to Market Without Money iran phone number data and People - Pingyuan, General Manager of Cheetah Mobile's Global Business Unit
025 The dilemma of online marketing in the education industry and its solution——Wang Zhonghua, General Manager of National Customer Service of Boya Cube
034 The pitfalls we stepped on and the traffic dividends we tasted in those years - practical experience of performance marketing in the education industry - Zhu Ran, Marketing Director of Suntech Education
039 How Toyota, Mazda, Mitsubishi and Suzuki do marketing——Yoshino Motohiro, Deputy General Manager of DIC
045 Digital Marketing Solutions and Best Practices in the E-commerce Industry——Shu Lei, Deputy General Manager of Jusheng Wanhe North China Region
056 How Chinese brands embrace the world - Uncovering the international success of the top 1 Chinese medical industry - Chen Zheng, Brand Director of Mindray Medical
061 Moments Marketing Driven by New Internet Trends——Li Congshan, Former General Manager of Baidu Customized Advertising Department
068 In an era where crises are everywhere, finding the best solution for corporate crisis public relations - Chen Yang, Vice President of BlueFocus
076 Precision Marketing of Youyin Communication Brand under SIVA Theory——Wang Qi, CEO of Youyin Communication
082 How can the catering industry use big data to get rid of marketing difficulties? -- Chen Tao, co-founder of Puqiu Information System.