How to find the right phrases:

[mstakh.i.mo.mi]

Use tools like Google Keyword Planner, Ahrefs, SEMSTORM, or SEMrush to identify popular queries related to the construction industry.
Analyze the keywords your competitors are positioning for.
Remember about long tail keywords that can bring valuable traffic with the long-term intention of choosing a company to provide construction services.
Keyword Research Tools:
Google Keyword Planner – provides information on search volume job seekers database and competition levels.
Ahrefs – allows for detailed analysis of your competitors’ link profile and helps you discover niche keywords.
SEMrush – offers comprehensive information on keyword positions and helps track changes.
Local SEO and long tail phrases:
Local SEO allows you to achieve high positions in search engines for people looking for construction services in a specific city or region.
Long-tail phrases such as "renovation of a tenement house in the center of Krakow" may have a lower search volume, but are more precise and often associated with the user's willingness to take a specific action.
Learn more about selecting phrases for your SEO campaign .

Find local SEO tips .