For many businesses in the industry, especially those operating locally, optimizing for local searches can be key to attracting new customers. It’s important to make sure your business is visible in local search results when potential customers are looking for contractors in their area.
Google My Business, or local positioning in the construction industry
Signing up for a Google My Business account is the first step to gambling database improving your local visibility.
With this tool, you can manage your business information that appears directly in search results and on Google Maps. Creating a Google My Business allows you to list your business address, which can increase your business's local visibility and presence on the local market.
Regularly updating, adding photos, and collecting customer reviews increases trust and can impact your local SEO ranking.
Google My Business listing optimization:
Make sure all business information is current and accurate, including address, opening hours, contact numbers.
Respond to customer reviews, both positive and negative, showing that you value their feedback.
Use the posts feature to inform about news, promotions or events.
Local SEO in the construction industry – best practices:
Incorporate location-specific keywords into your on-page content, such as "house construction Warsaw."
Submit your site to local business directories, which can help build local links.
Create dedicated pages for different locations if your company operates in multiple cities.
More about local SEO .
Local SEO for Construction Companies
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