Visual impact is the first rule of UX (User Experience), the translation would be user experience, which if we stop to think about it is one of the things that matters most and generates something positive for the customer in digital marketing.
Nowadays, many platforms think about UX to ensure certain things, such as keeping the user entertained in their app, website or with digital or physical products, or to generate a positive first impression, since this is the point that can guarantee a victory over the competition.
So UX ends up being very important for companies of all sizes. Think about how many Netflix subscribers would be if it wasn't easy and attractive to browse through the movie oman mobile phone number options, or how many people would use Ifood to place orders if navigation was complicated or there were too many processes to complete the order.
Therefore, when we talk about UX, we must think about 2 key points to be able to improve the user experience, which is the visual aspect of what you are doing and the second point is navigation and/or the number of processes needed to complete something.
So let's understand what UX design is step by step. Check it out:
What is UX?
Don Norman says that UX is the user experience as a whole, from the first visit, getting to know your website or physical store, to the completion of a purchase process, in addition, it even has concern for the 'unboxing' experience. In other words, everything the customer is seeing, experiencing, etc.
But who is Don Norman? He is the "father of UX", he realized and developed this need in the market with his team, at the time of creating the experience, he was working at Apple. Don states that the experience of purchasing a product causes excitement, anxiety and expectation, so a UX designer must think about all the requirements that integrate this.
An example of a revolution in user experience is Mercado Livre. First, they revitalized the website, bringing a new home page, as well as a new visual identity, and they also changed the logistics to have fast deliveries.
In other words, Mercado Livre users have at their disposal a visually attractive and practical website to find the products they want, as well as a very efficient shopping experience, with delivery.
From the colors of your look to the purchasing process, UX is essential to determine the purchasing choice. It is estimated that 47% of people decide which company to buy a product or service from based on user experience, according to PwC.