It is so important that we will have to analyse the behavioural patterns that are most repeated, evaluate the purchasing habits, the moment, frequency and level of use, as well as the aspects linked to the benefits sought by users, the stage in which each user is, the attitude towards the product or brand... Everything related to decision-making and purchasing. Psychographics : Psychographics are related to lifestyle and probably the most complex common characteristics of our segments. To classify the audience by this criterion, we have to consider aspects such as personality, lifestyle, shared values or beliefs, interests, as well as concerns or opinions.
The best way to find out the senegal consumer mobile number list psychographic characteristics psychographic segmentation is through interviews, from which we can obtain more complete information. segmentation strategies characteristicsLet's take an example of market segmentation : imagine that we are an NGO that carries out solidarity projects in Spain, focused on promoting gender equality. In this case, if we were to launch a campaign on Google Ads with the aim of getting more partners, we could use the options offered by the platform to segment our audience with: Demographic data : middle-aged Spanish woman, with compulsory and even university studies and upper-middle class.
Purchase intention : has visited other NGO websites, has donated other times. Keywords : you have searched for information on gender equality. google ads segmentation strategies As you can see, although some of these options have a different name, all of these properties are related to the types of market segmentation we have seen before. It should be noted that we will be able to know many of these characteristics when, after having a clear idea of the segment, we have identified the pain points of our target audience to create buyer personas or ideal client archetypes.
That define our potential client in order to carry out a
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