The Mayo Clinic also shares profiles of volunteers

[fomayof928@mowline]

These four healthcare organizations show that even in regulated industries, an active social media presence is still possible and important.

mayo clinic
Mayo Clinic, the nation's No. 1 hospital, uses social france b2b leads media to build its employer brand. Like when they retweeted a post from a transplant chair celebrating a successful month. Please note that this post does not disclose any sensitive patient information and instead focuses on the accomplishments and high caliber of the transplant team.

Screenshot of Bashar Aqel's LinkedIn post retweeted by Mayo Clinic. This article explains how Mayo Clinic in Arizona managed to perform record-breaking successful surgeries and thanks the entire staff for their outstanding work and the patients' trust in Mayo care. The post included a photo of Mayo Clinic staff in Arizona standing with a large group of people outside.

doctors, and others to further humanize their company, like this heartwarming video of a Holocaust survivor-turned-volunteer.

Screenshot of a LinkedIn post from the Mayo Clinic telling the story of one of their volunteers, a Holocaust survivor named Kurt. The post also included a video of Kurt telling his story in his own words.

Hospital systems supplement these posts with general health and lifestyle tips to inspire their followers and promote well-being, like in this carousel about the benefits of daily exercise.


cleveland clinic
Cleveland Clinic is a leading academic medical center that keeps abreast of trends in the health care conversation and uses its expertise to keep the community informed of new public health reports.