There is a strong correlation between the difficulty of a revenue model and profitability

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We've looked at monetization models for owned media, and generally there's a correlation between the difficulty of monetization and profitability .

For example, while it is relatively easy to get started by placing ads and monetizing through pay-per-click, it is not very profitable and requires a huge number of visitors to monetize significantly.



On the other hand, it becomes more difficult to obtain inquiries and owned media alone will not generate sales, but high profitability can be expected depending on the subsequent sales brazil mobile phone numbers database phase and the products handled.

Compared to acquiring inquiries, acquiring leads has a lower probability of leading to sales, and the profitability per potential customer is lower. However, since the number of leads is expected to be greater than the number of inquiries, the contribution to sales may end up being higher.



The important thing is to identify the monetization method that best suits your company's situation.

Whether you intend to use your owned media on its own or aim for it to indirectly contribute to your business, you should design the optimal monetization system for your company, taking into consideration the cost-effectiveness of your owned media .

Summary of owned media monetization methods
Above, we have looked at two patterns and specific methods for monetizing owned media.

Monetizing your owned media cannot be achieved overnight. First, you need to provide valuable information to your users, and then you need to find the best monetization method for your company.