Now identify your competitors in organic search.

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Find your organic competitors
These are the people who appear alongside you in the search results for the keywords you care about. You can find them by doing a manual search on each of your keywords or by using the Organic Competitor Research report .

First, open the Organic Research tool and enter your domain. Then click on the "Competitor" tab . Here you will find the Competitive Positioning Map, which illustrates the weight of each competitor in your antarctica email list industry, based on their traffic and the number of keywords they rank for.


Below the graph you will also find a complete list of your organic competitors , sorted by competition level. This metric is calculated based on the number of keywords a competitor ranks for and the number of keywords they share with you.


Make a note of who your biggest competitors are in organic search and any new names that haven't appeared in Market Explorer.

Find Your Competitors in Paid Search
Now find your competitors in paid search. These are the companies that are competing with you for ad space on the exact keywords you are targeting. Since you won’t always see the same ads, it’s helpful to use a tool like Advertising’s Search Competitor report at this stage .


Like the Organic Research tool, the Advertising Research Competitors report starts with a Competitive Positioning Map, which shows your top paid search competition . Below that is a full list of your paid search competitors, sorted by competition level. Here you can also find: