6. Measure performance and results

[fomayof928@mowline]

Infographic of an Semrush report showing different content cyprus b2b leads promotion methods and the percentage of businesses using each method.Source: Semrush

Paid channels, in general, are highly popular among the most successful content marketers. Additionally, influencer marketing and email marketing are other popular ways of promoting content.

Finally, keep track of your content marketing efforts to see how they’re paying off. Experiment with different content types and promotion strategies to understand what’s working. See which distribution channels yield high-value leads and shift your focus on them. Use these performance insights to pivot and continuously optimize your strategy.

Types of B2B content
Let’s take a look at the various content types that you can use for your B2B content marketing strategies.

Blog posts
A blog post is a written article published in the blog section of your company’s website. Blog posts can rest in the awareness stage (or top of the funnel) but since content can be created about anything, blog posts can fall in other stages too. When using it in the awareness stage, the post should be educational in tone with very little to no call to action.