Influencer marketing associates your brand with key opinion leaders who command the trust and attention of your target demographic. It also reinforces your product or service’s unique features and benefits over competitors.
“By embracing the power of influencers, brands tap into genuine connections, thereby elevating their brand’s narrative over competitors. It’s not just about partnering with influencers; it’s about strategically latvia b2b email leads aligning with those who can amplify your voice over the din to ultimately attract meaningful engagement that converts,” Clarke notes.
The index also found that 91% of business leaders believe social media data and insights improve competitive positioning and influencer marketing drives this market advantage.
Social media analytics from influencer campaigns offer businesses a continuous lens on competitive positioning by revealing real-time market trends, consumer preferences and competitor strategies. With Sprout, you can automate this process to get important metrics on KPIs such as your Topic summary, themes, keywords, hashtags and demographics.
Screenshot from Sprout Social's social listening tool showcasing metrics like share of voice, total engagements and average positive sentiment.
Use the tool to evaluate how your share of voice increases with each influencer campaign with Sprout’s Listening features. If your share of voice increases after a campaign, your brand has successfully amplified its presence and influence among relevant markets.
Business growth on limited budgets
Influencers require less investment than agencies because they have lower production and distribution costs than traditional media agencies. They’re also more economical than digital ads and yield high engagement rates since these influencers already know your target audience and have a ready, focused following.
Enhanced competitive positioning
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