The buyer can take two cheap goods instead

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If another pharmacy opens next to it, it may attract some customers. Consequently, not only their number may decrease, but also the amount they spend on average on a purchase. Are customers satisfied? The pattern here is simple: if the check is high, customers are happy with the quality of the goods and service. When the check starts to decrease, it may mean that customers no longer like the environment or the display of goods on the shelves, or did not like the updates to the assortment or customer service.


This happens when consultants change their sales strategy or a new collection of goods is brought to the store. The average check has a characteristic called depth. It shows how many items each customer takes on average germany telegram data in one purchase. At the same time, a large number of items in the check does not necessarily mean that it increases.


of one expensive one: the depth will increase, but the average check will not. Using this indicator, you can analyze the success of promotions and marketing campaigns. For example, as part of a promotion, a company added a bonus - a mouse pad to a keyboard and a computer mouse - to motivate the customer to make a purchase.