Find out more
Content Cleaning
Another specific report in a detailed SEO document, and thailand phone number list tailored to the project, is the one related to the work of pruning and merging content . Many websites, blogs and e-commerce come into the hands of the SEO expert with a problem: excess content that has been published over time.
The idea was to write as much as possible and create tags, categories and subcategories without thinking about tomorrow. Then Google presented the bill: traffic drops, lack of growth, indexing problems.
So it is necessary to proceed with the pruning of the contents with a relative decision on what to do: keep in 404, bring on the 301 redirect, merge or let old news and press releases die. All this becomes summary and analysis material to be inserted in the SEO report that is being created.
Ranking changes
You can perform generic surveys, that is, related to the positioning of the entire website, or specific ones for certain keywords . In this way, more precise and detailed SEO KPIs are defined. But above all, they are useful for understanding how the work is moving in terms of results obtained.
In these cases, the help of various suites and SEO tools is crucial because you can set up specific monitoring for certain terms and obtain clear results regarding positioning. Obviously, in these cases, the Search Console becomes crucial thanks to the section dedicated to Search Results .