Profession of a targetologist: who is it in simple words

[gafimiv406]

A targetologist is a specialist in setting up and analyzing personalized advertising on social networks. Target is the main marketing tool on VKontakte, Odnoklassniki, Twitter, TikTok and other similar platforms, since they are a storehouse of users' personal information, which is what the principle of targeted advertising is based on.
In this article, we will tell you in detail about the essence of this profession, salary levels and ways to master it.

What does a targetologist do?
Targeting literally means "targeting", i.e. focusing an advertising campaign on a specific audience segment that is most likely to be interested in the offer and perform the target action: click on the ad, leave contact information, make an order. Accordingly, the work of a targeting specialist includes:

Studying the brand, product features and creating a general consumer portrait based on the data obtained. The targetologist determines the consumer's gender, age, geographic and marital status, education, interests, income level austria whatsapp number database and other socio-demographic characteristics that are important for promoting specific services or products.
Creation of creatives — advertisements that include the offer text, images or videos. In agencies, this task can be performed by designers and copywriters, but often the targetologist himself deals with banners.
Setting up impressions in advertising accounts in social networks. The specialist sets the parameters that the user must fit in order to see the ad. As a rule, several advertising options are tested for different target groups.
Campaign management and results tracking. The targetologist evaluates the effectiveness of promotion channels, analyzes indicators from different platforms, works with statistics collection services: determines where the traffic comes from, where the highest conversion is, which creatives worked best. This helps to find the most profitable solutions and improve the marketing strategy.
About the profession of targetologist.
Necessary skills
To professionally engage in targeting, you need to have the appropriate hard and soft skills. It is not enough to simply tick the right boxes, release the ad to float freely on social media pages and wait for the profit. Targeting involves complex research work, which requires analytical thinking. As in any marketing process, the ability to react in a timely manner to market changes and monitor audience behavior is important here. Below we will consider the main skills that a good targetologist should have.

No. 1. Analysis and segmentation of target audience
Knowing the target audience is the responsibility of every targetologist, all his further work is based on this knowledge. He defines, analyzes needs, studies the specifics of the project's target audience, finds the sites that they use most often. To simplify these tasks, a "mind map" is often used - a tool that helps collect all ideas and theories in one place.

№2. Development of creatives
It is necessary to understand the principles of building advertising for different groups of users. A targetologist regularly has to make attractive pictures, come up with catchy and interesting headlines. Compiling an advertising proposal requires knowledge of marketing fundamentals and the ability to correctly express thoughts in writing, and to create a high-quality banner, you need at least basic skills in working with graphic editors like Photoshop.