Low-demand pages - what is it?

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Low-demand pages are web pages that lack the content that is in demand. In other words, they contain information that does not meet the user's real interests. Yandex crawler checks how many requests can bring the user to this part of the site, whether it will be shown in good positions for target requests. If the indicators are low or zero, the page is marked as unclaimed. Roughly speaking, no one needs it.

Why is the page considered to be of low demand?
The reason is obvious: the content is not in demand. But don’t be upset. This marker is more of a formality. It doesn’t mean that your product is not interesting in itself. It means that your product is not interesting in the form in which you offer it. Let’s say a home appliance store has a tag page “Cooling equipment for storing food with two chambers, No Frost function, and a width of 60 centimeters.” It’s clear that we’re talking about a refrigerator, but no one will use such a wording for a search. It includes too many parameters — the robot simply won’t find a request for which the web page will be relevant.

Yandex checks each document for compliance with the interests of the audience, poland whatsapp number database and if there is no compliance, then there is no indexing.

Impact on search engine optimization of a website
As Yandex itself claims, excluding such pages from the index does not create search restrictions for the rest of the site. And this is true. Moreover, if you correct the errors and resubmit the document for verification, the algorithm will remove the undesirable status from it and add it back to the database. The main thing is that the content is really useful for the user. This affects SEO no less than adaptability to different OS, browsers and screen sizes.

However, it is not that simple. In small quantities, this phenomenon is not scary, but when a resource consists of more than 40% low-quality pages, this naturally reduces its rating. Low-value and little-demand content literally sinks the project, pushing it lower and lower in the search results, and as a result, all efforts and budget are thrown to the wind.
How to find such pages on the site
The main tool is Webmaster. It is there, in the "Indexing" section, that you can see the statistics of pages in the search. To do this, go to the "Excluded pages" tab and open the list marked "Low-value or low-demand".

However, this method only helps to detect what has already been removed from the index. To identify potential NCS, you will have to use third-party services. For example, the paid online service Wizard.Sape. In it, you can enter the website address and conduct a technical analysis specifically for Yandex. It will last from two to eight hours, but will give you detailed and grouped data that can be easily downloaded and opened even in Google Sheets.

How to fix errors
If you have determined why a web page has received the status of low-quality, half the job is already done. In the case of lack of demand, everything is quite simple: adjust the semantics, change the wording of the title, introduce more relevant content. To find out the current topics, use the Wordstat tool, and also study the Recommended queries and Search query statistics items in Yandex.Webmaster.