A professional profile should exhibit you as an expert in whatever field you are in. Candidates usually make two main errors here:
Duplicating their entire CV. This makes the person appear lazy, and also means there is too much unnecessary information, such as task-related information which is totally irrelevant.
Always consider ‘audience and purpose’ for anything that you write. As both of these finland phone number resource change depending on the platform, you must tailor your writing style to suit.
Writing the profile ‘CV style’ whilst employed.
Avoid the standard ‘I am a reliable, hardworking …. who always achieves targets …’ introduction. This is an inappropriate approach if you’re networking on behalf of your employer. It looks as though you are trying to leave your current job.
It is much more effective to mark yourself as a ‘passive’ candidate who excels at what they do but, should the right opportunity arise, could be available to progress. This means you can save the application stuff for when it is needed.
Don’t blend in with others by having a generic LinkedIn headline such as ‘seeking a new role’. You want something that stands out. The best way to get selected is to be different – in relevant ways of course. For example, if you are a neuroscientist, with ‘seeking a new role’ as your headline, is this going to make me want to view your profile, just on the off-chance that you might be a neuroscientist?
Have a professional online profile
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